In a bizarre turn of events, Rudy Giuliani, the former New York City mayor once hailed as “America’s Mayor,” has launched a personally branded line of coffee to escape his financial woes.
With a string of lawsuits and a bankruptcy declaration, Giuliani has joined the ranks of right-wing grifters peddling questionable products to stay afloat.
His coffee venture, aptly named “Rudy,” offers three varieties of beans – “bold,” decaf, and “morning” – packaged in two-pound bags adorned with his likeness, available for $29.99 each.
Giuliani’s foray into the coffee business comes as no surprise, given his history of dubious claims and schemes. The website for his coffee brand, registered on March 26, touts the “health benefits” of his coffee, a vague assertion typical of conservative grifts.
In a desperate bid to generate buzz, Giuliani is offering signed bags to the first 100 customers, designed by AI and featuring his signature.
However, to settle the $148 million judgment against him stemming from baseless claims against two Georgia poll workers in 2020, Giuliani would need to sell a staggering 4,934,978.33 bags of “Rudy” coffee – a feat that seems unlikely, given his dwindling reputation and financial struggles. As his legal woes continue to mount, Giuliani may need to resort to more creative schemes to stay solvent.
